Our Process
Simple. Predictable. Proven.
Built for Busy Owners. Managed with Precision.
We set up and manage the platforms your business runs on — website, SEO, Google Business, CRM, follow-up, and reporting.
You focus on delivery. We keep the system connected and improving.
Start with a quick evaluation. No obligation.
Our 6-Step Execution Flow
A simple, repeatable process to get everything set up correctly — then improved month over month.
Discovery & Kickoff
We start with clarity. You'll meet your strategist to align on goals, audience, and your competitive edge.
What's Included:
- Current site + visibility audit
- Tool inventory (what you already use)
- Goals + constraints (capacity, geography, margins)
- Success metrics (calls, form leads, bookings)
Brand Foundation Setup
We create your foundational assets for credibility and visibility.
What's Included:
- Brand + messaging alignment
- Social profile branding cleanup (logo, bio, links)
- Google Business Profile baseline setup (or optimize)
- Domain + hosting setup
Website Design & Launch
We build a modern, mobile-first website optimized for speed, clarity, and conversion.
What's Included:
- Clear offer + conversion paths
- Speed + mobile polish
- Analytics + conversion tracking installed
- Full access to domain and website code
SEO & Content Engine (Blog)
We make sure Google sees you and loves you.
What's Included:
- Technical/on-page SEO foundation
- Local SEO basics
- Blog/content plan (publish cadence)
Lead Capture + Follow-Up System
We integrate tools to capture, nurture, and convert leads.
What's Included:
- CRM pipeline + tags/stages
- Email/text follow-up sequences
- Optional: paid search (SEM) setup + tracking
Reporting, Reputation & Ongoing Optimization
You get weekly reports, performance metrics, and continuous improvement.
What's Included:
- Monthly reporting + prioritized fixes
- Review monitoring + response guidance
- Continuous improvements across the system
Who This Is For
Clear expectations for the right fit.
This IS for you if:
- You want one point of contact who manages the tech + marketing stack
- You're tired of "a website" that doesn't generate calls/leads
- You want consistent leads without managing tech
- You're ready to commit to a growth system
- You want full ownership of your domain and code (no vendor lock-in)
This is NOT for you if:
- You just want a pretty site with no strategy
- You want a DIY platform and prefer to manage vendors yourself
- You're not ready to invest in long-term growth
- You're expecting overnight results with no effort
What We Set Up and Manage For You
These are separate best-in-class platforms. We configure them, connect what matters, and manage them as one operating system.
Website
Chatbot
CRM
Text
Phone
Booking
Google Business
Reputation
SEO
Content / Blog
Social Presence
Reporting
We don't replace your tools — we make sure they're set up correctly and maintained so nothing breaks, drifts, or gets ignored.
What Our Clients Say
Real results from service businesses who wanted one team to run the system behind the scenes.
“Optimal.dev transformed our practice. We went from 3 to 15 new patients per month within 60 days. The process was seamless and the results speak for themselves.”
“Finally, a development partner who understands service businesses. Our website now generates qualified leads consistently, and the ongoing optimization keeps us ahead of competitors.”
“The team at Optimal.dev delivered exactly what they promised. Our conversion rate increased by 40% and the site ranks #1 for our target keywords. Highly recommend.”
Frequently Asked Questions
Everything you need to know about working with us.
Let's Get Your System Set Up — and Keep It Running.
You focus on the service. We manage the website, visibility, follow-up, reputation, and reporting — with clear priorities each month.